What's Kraken

What the hell is "What's Kraken"?

Fair question. The Kraken is a mythological sea monster — tentacles everywhere, zero chill, destroyer of ships. We thought that energy was perfect for apparel.

Everything in this collection features original artwork created specifically for IYBR Art & Apparel. No stock art. No recycled clipart. Just weird, darkly funny designs.

Shirts, hoodies, and hats. All Kraken. All original. All deeply unnecessary, yet somehow essential.